Better Paper refers to paper with a cleaner, greener, more efficient paper production process at every stage - including pulping, paper-making, printing, distribution and recycling.
The bad news is that virtually all magazine grade paper contains most of the “brand-risk” ingredients and few, if any, of the better paper ingredients. The good news is that doesn’t have to be the case. There are many different environmentally-responsible paper options on the market from a variety of different paper mills, merchants and printers.
Forests are one of our most treasured resources, but they are disappearing at the rate of 20 football fields per second because of pulp and paper production. Nearly 50% of all trees harvested in North America are turned into some type of paper product. Global production in the pulp, paper and publishing sector is expected to increase by 77% from 1995 to 2020, so we must act now to preserve our forests. Using post-consumer recycled paper reduces the need to log forests. Additionally, the paper industry consumes much more than just our forests. Producing paper from virgin fiber is both energy and water intensive, and releases significant amounts of greenhouse gases into our atmosphere. Using recycled paper measurably reduces these impacts. Every ton of recycled fiber that displaces a ton of virgin fiber results in the following reductions in usage:
- Wood - 100%
- Total energy consumption - 27%
- Waste water - 33%
- Air particulate emissions - 28%
- Solid water - 54%
Using recycled paper is THE most important step in reducing a publication’s ecological footprint. Paper accounts for approximately 40% of the solid waste clogging up U.S. landfills, and while recycling has increased in years past, recovered printing and writing grades of paper remain extremely low. Publishers have an opportunity to create the market for ever-increasing rates of recycled paper.Tricycle Magazine's experience in moving to recycled paper: